The evolution of a business to meet the needs of its clients is the key to sustained growth. This includes shifting company priorities, developing new initiatives and learning about new trends within an industry.

These activities can all be described in one word: Innovation.

Our economy is recovering and businesses are investing more in their IT infrastructure. With the availability of additional credit still at a limited level, businesses are using creative means to acquire their technology. Companies are looking for greater flexibility within their budgets and trying to get the most “bang for their buck.”

These trends have been discovered throughout the IT channel and many businesses are proactively developing financing solutions for customers. If we just compare the new business volume of equipment financing between January of 2012 and January 2013, we see a 15.7 percent increase!

There hasn’t simply been an increase in opportunity for growth; there has also been an increase in the percentage of approved customers. Equipment Leasing and Financing Association reported that in January of 2013, an average of 78 percent of customers were approved.

What does this all mean for you? Leasing can be a key to growth.

You are able to offer your customers who are acquiring technology a financing solution that can include both hard and soft costs. Financing can even include 100 percent software and services. It has unlimited potential with no risk for you. Your customer receives the equipment with little to no cash outlay and you can get paid upfront and in full.

Just contact a VAR Technology Finance Leasing Specialist at (800) 347-0628, and we can discuss an opportunity to help your business grow.

(Statistical Data Source: Equipment Leasing and Finance Association)